In the current drug pricing environment, biopharmaceutical firms cannot afford to continue spending billions of dollars on development programs that are more than 90% likely to fail. Raising prices to compensate for expensive, risky research and development (R&D) is no longer an option amid a global payer backlash against drug costs. Drug R&D needs to become more efficient, faster, and cost-effective in order for biopharma firms to be sustainable and to maintain a supply of innovative treatments.

This Datamonitor Healthcare report contains a Strategy module.